Seiri: Building the Foundation for True AI Democratization in Media & Entertainment
Artificial Intelligence is no longer a futuristic concept for the media industry—it’s a present-day necessity. But real impact happens only when innovation is accessible, adaptable, and affordable to every player in the market, not just a few. That’s the core vision behind Seiri, Amplify’s AI-based product for audiovisual metadata extraction.
Far from being a one-size-fits-all solution, Seiri is engineered to break down the barriers that have traditionally limited access to high-performance AI tools. It’s not just smart—it’s democratic by design.
Modular by Design, Inclusive by Intent
Seiri’s modular packaging goes beyond feature flexibility. It’s a strategic choice to meet the diverse functional and budgetary realities of the Media & Entertainment ecosystem. At Amplify, democratization of AI is not just a buzzword—it’s our product philosophy. We believe that every media organization, regardless of size, structure, or technical capacity, should have the opportunity to benefit from cutting-edge artificial intelligence. That’s why Seiri is built with flexibility at its core: flexible in how it’s licensed, where it runs, and how it operates. Whether you’re a small organization looking to transcribe and subtitle content, or a large media group managing huge amounts of audiovisual content, Seiri adapts to your operational reality.
Our modular packages scale by workload volume, and our feature sets grow from basic voice processing to full-featured media understanding models, ensuring that the technology is tailored to what you need, when you need it. This approach breaks the traditional entry barriers to AI, making it truly accessible, affordable, and actionable—for everyone.
📦 Seiri Packages by Workload
| Package | Monthly Usage per Node | Recommended For |
|---|---|---|
| Entry-Level | 150 hours | Local broadcasters, podcasters, non-media related organizations |
| Mid-Market | 300 hours | Regional and mid-sized media houses |
| Enterprise | Unlimited | Large networks, OTTs, newsrooms |
This tiered structure allows clients to choose a plan that fits their operational scale and content volume. From local teams to enterprise-grade broadcasters, Seiri makes high-performance AI accessible without overcommitting resources.
🧠 Seiri Packages by Functionality
| Module | Included Capabilities | Ideal For |
|---|---|---|
| SeiriVoice | Transcription, translation, dubbing, speaker diarization | Audio-centric use cases |
| SeiriVision | Adds facial recognition, logo detection, OCR, image description, scene classification | Comprehensive Metadata Extraction (audio, video, and context) |
| SeiriMind | Full AI feature set + LLM interaction (chat-based access to metadata and media archives) | Advanced natural language-based operations & editorial control |
This modular architecture allows users to take advantage of the level of functionality you need—while preserving the option to scale into advanced AI workflows at any time.
Democratization at Three Strategic Levels
The mission to democratize AI is not just our vision—it’s embedded in every layer of Seiri’s architecture and go-to-market strategy:
1. Business-Level Accessibility
Seiri adapts to any business model. Clients can choose:
- Perpetual License: CapEx-oriented, favored by public institutions or stable budget structures.
- SaaS or Subscription: Monthly or annual billing, ideal for operational expenditure planning.
This flexibility ensures Seiri fits how your business operates, not the other way around.
2. Technical-Level Interoperability
From cloud-native deployments to fully air-gapped on-premise installations, Seiri supports:
- Private on-prem infrastructure with no external dependencies
- Public or Private Cloud environments
- Hybrid environments with some components sitting on the cloud and other components on-premise
This enables every type of client—from agile startups to highly regulated institutions—to implement AI confidently and securely including full data and engine ownership, crucial for privacy-sensitive operations.
3. Operational-Level Integration
Seiri is designed to adapt to how you work, not the other way around. It can operate as:
- A standalone interface, carefully designed to visualize and interact with the outputs of all AI models in an intuitive, user-friendly way. This native UI maximizes the value of the metadata generated—making tasks like reviewing transcripts, summaries, face detections or logo identifications simple, visual, and efficient.
- A backend engine that integrates seamlessly with your existing infrastructure, including MAMs, PAMs, DAMs, CMSs, playout systems, and more.
This dual approach is powered by Seiri’s modular architecture and standard APIs, which are fully documented in our Developer Portal. This resource hub ensures that third-party platforms can easily connect with Seiri’s functionalities, enabling fast and reliable integration with any system—without disrupting existing workflows.
Why This Matters
The combination of modularity, technical adaptability, and flexible licensing means that Seiri is not just a product—it’s an enabler. It brings cutting-edge AI within reach of all media creators, not just large broadcasters with dedicated tech teams.
From automated transcription and facial recognition to interactive metadata and semantic segmentation, Seiri turns unstructured audiovisual content into structured, searchable, and monetizable assets—democratizing not only AI access but also content value.
And Beyond Seiri? Time for GeNews
Seiri is just the beginning. GeNews will take our democratization mission to the next level: automating news creation itself, from prompt to ready-to-air news sequence. Stay tuned for our next article where we unveil how GeNews is set to transform journalism and corporate storytelling through natural language and LLM-powered production.
Ready to make AI work for you, on your terms? Get in touch to explore how Seiri can help you make the most of your media content.
