AI for Media: metadata extraction, AI assistants and automated news creation
📅 September 12–15
📍 IABM Member Hub (Diamond Lounge at RAI)
💬 Book a chat: amplifysoft.io/events | [email protected]
AI for Media: metadata extraction, AI assistants and automated news creation
The doors to IBC 2025 are officially open. As the industry gathers in Amsterdam to showcase the latest in broadcasting and media technology, one thing is clear: AI is everywhere.
But here’s the uncomfortable truth: much of what gets labeled as “AI for Media” is still little more than hype. Needs not satisfied. Proofs of concept that can’t achieve what’s expected. Buzzwords without real workflows attached.
At Amplify, we believe the industry deserves better. We’re not here to impress just with shiny slides — we’re here to democratize AI in Media. That means solutions that actually run in production, integrate with your systems, and solve problems that matter: poor metadata, the need for immediacy, delivering more content with fewer resources, and growing economic pressures.
Seiri – Metadata Extraction That Works for You
Metadata is the backbone of modern media management — but generating it manually is slow, expensive, and error-prone. Seiri automates metadata extraction with precision: faces, voices, speech-to-text, translation, and even advanced tagging across archives and live content.
Anything different? With the Training Portal, Seiri becomes an AI assistant tailored to your catalog. It learns the voices and faces that matter most, ensuring consistency across decades of footage and accelerating workflows inside MAM environments.
This isn’t generic AI. This is your AI agent for metadata — built to understand your content, not just anyone’s.
GeNews – Automated News Creation for Modern Newsrooms
IBC 2025 also marks the debut of GeNews, our new AI assistant for automated news creation. Powered by generative AI, GeNews can transform structured data, press releases, or raw feeds into ready-to-publish stories across multiple formats.
The value here isn’t replacing journalists. It’s about freeing them to focus on storytelling, analysis, and editorial judgment while the AI handles the heavy lifting of drafting, summarizing, and adapting content for digital platforms.
In an industry where speed and accuracy define competitiveness, GeNews gives newsrooms a new edge: automation that amplifies, not replaces.
SeiriVoice Live – Real-Time Captioning and Dubbing
Language shouldn’t be a barrier to storytelling. With SeiriVoice Live, we’ve built an AI assistant that delivers real-time captioning, translation, and dubbing at broadcast-grade quality.
Whether you’re covering a live sporting event or broadcasting any type of multilingual signal, SeiriVoice Live ensures that accessibility and immediacy are not an afterthought, but an integral part of your workflow.
And because it integrates directly into existing systems, it delivers efficiency without the friction of adding new layers of complexity
Why We Challenge the Status Quo
The media industry doesn’t need more buzzwords. It needs AI agents and assistants that deliver business value today:
- Metadata extraction that turns archives into assets.
- Automated news creation that accelerates newsroom output without compromising quality.
- Voice and face training that makes recognition precise, scalable, and production-ready.
- Real-time tools that connect content to global audiences instantly.
This is the reality Amplify is bringing to IBC 2025. Not promises. Not hype. Just practical AI for Media that scales.
Meet the Amplify team at IBC 2025 (September 12–15) in the IABM Member Hub, Diamond Lounge at RAI Amsterdam — book a chat at amplifysoft.io/events or email us at [email protected].
