IBC 2025 is the leading global event for media, entertainment, and technology, bringing together industry leaders and innovators shaping the future of content. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling. Amplify is proud to unveil for the first time at this event its two groundbreaking AI-powered solutions designed to transform how content is created, managed, and distributed: Seiri and GeNews. Meet us at the IABM Member Lounge located in the Diamond Lounge.

Seiri is a comprehensive metadata extraction assistant that empowers media companies to streamline their workflows by organizing, enriching, and making content more accessible at scale. With intelligent automation, Seiri is redefining how audiovisual information is structured and delivered.

GeNews is an AI-native storytelling assistant that automates news creation by turning data into compelling, ready-to-publish stories. It enables newsrooms to scale content production efficiently while maintaining editorial quality and consistency.

Meet the team at IBC

Any specific questions? How does your AI help organize and tag media assets? What kind of manual tasks can your AI automate? How does it improve searchability and content discovery? Can your AI assist in generating content automatically?

Our team will be happy to assist you—before, during, or after the show. Feel free to reach out to them directly by email when clicking on the pictures.

Aaron Lopez

Aaron Lopez
Chief Amplifier

Toni Vilalta

Toni Vilalta
Product Amplifier

Oriol Egea
Technology Amplifier

Roberto Pascual

Roberto Pascual
Business Amplifier

📍 Meet us in Amsterdam, September 12-15, at IBC Show 2025. We’re eager to connect with industry leaders and showcase how AI is unlocking new possibilities for media and entertainment. Meet us at the IABM Member Lounge located in the Diamond Lounge.

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