Seiri is now integrated into Knox Media Hub’s cloud platform, turning time-coded AI insights into faster search, smarter automation, and more efficient delivery.
Barcelona, Spain – February 19, 2026 – Amplify announced a technology partnership with Knox Media Hub to integrate Seiri, Amplify’s AI assistant and metadata engine, directly into Knox Media Hub’s media management and orchestration platform. The integration connects AI-generated metadata with the operational layer of the media supply chain, helping teams move from “AI results” to workflow outcomes.
What Seiri brings inside Knox Media Hub
AI is already reshaping media operations. But in many organizations, these capabilities still live in standalone tools, creating friction: extra exports, duplicated checks, and teams jumping between interfaces. With the Seiri integration inside Knox Media Hub, Amplify brings AI into the MAM layer itself, so intelligence is generated where content actually lives and moves. The goal is simple: reduce fragmentation and turn metadata into something teams can use immediately across the supply chain.
Seiri delivers a suite of AI functions purpose-built for audiovisual workflows, including transcription, facial recognition, language identification, translation, summarization, keyframe detection, OCR, logo detection, object recognition, and more. And because every broadcaster, studio, and archive works differently, Seiri’s models can be fine-tuned with customer-specific data and real use cases — adapting to editorial standards, compliance constraints, and archival logic without forcing teams to change how they work.
From Metadata to Actionable Assets
Through the integration, time-coded metadata generated by Seiri is automatically ingested into Knox Media Hub’s platform for catalog management and workflow orchestration, enabling time-based metadata to be visualized and operationalized within a single system.
Metadata is visualized within the timeline editor and structured within the catalog management system, where it can be reviewed, validated, and incorporated into workflows. Within the orchestration layer, metadata can trigger automated processes, enable content segmentation, accelerate search and retrieval, and support use cases such as archive digitization, automated highlights generation, and localized content distribution.
Both companies have a Media-First approach to their solutions. Amplify develops AI models specifically trained for audiovisual content, while Knox Media Hub provides cloud-native infrastructure to manage ingest, transformation, and distribution at scale.
The integration is currently available to Knox Media Hub users globally.
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About Knox Media Hub. Knox Media Hub is an integrated cloud platform that streamlines every step of the media supply chain across the global Media & Entertainment ecosystem. Accessible from a single browser tab, it empowers users to effortlessly ingest, catalog, transform, and share content in a single, intuitive interface. By automating complex workflows and offering unlimited scalability, the platform helps content owners, distributors, and broadcasters maximize the potential of cloud media operations. www.knoxmediahub.com
