Amplify and ELEMENTS Explore Promising New Partnership

Amplify and ELEMENTS are moving toward a potential, and exciting, new collaboration, which will see the integration of Amplify’s comprehensive AI media platform, SEIRI, into the ELEMENTS Media Library, a powerful MAM and collaboration platform.

Amplify's Seiri & Elements integration

Click to watch the video demo

A comprehensive AI media platform

This proposed new partnership will see SEIRI’s AI integrated into the ELEMENTS media workflow ecosystem, opening exciting avenues for developers to easily connect media systems, while users can enhance videos with AI-generated summaries, closed captions, scene descriptions, and face and voice recognition, including the ability to easily train their own faces and voices for identification, a huge advantage that significantly enhances efficiency, all with intuitive ease.

Workflows will be visual and configurable, with real-time progress tracked in both SEIRI and ELEMENTS. With this partnership, every asset becomes smarter, richer, and easier to work with, giving creatives faster, deeper insights that help elevate media workflows.

Attending NAB New York 2025?

Attendees at NAB New York can see it in action by visiting ELEMENTS on Level 3, Booth 703.

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